Tag: Canonicals

Non Self-Referencing Canonical URLs

Posted on March 3rd, 2018 under Digital Marketing & SEO by Chris Lever

Did you know that Google can choose to ignore non self-referencing canonical URLs if the content doesn’t quite match? Leaving those pages indexed, increasing the risk of duplicated content and scrambling the overall site quality signal. I did suspect something was not quite right when one of the brands I work with decided to go nuts on their canonicalisation strategy for a huge swathe of …

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