Ready to grow your business to new heights? I can help you succeed, well certainly online. I will help you to prepare and expand your website to encompass search traffic from the whole nation.
To compete on a national scale you need to build brand authority. Ranking for services in towns and cities is great, however to really succeed nationally, the focus needs to shift towards building a brand. Creating a brand that's recognisable and trusted is the objective. If you win that battle, customers will find you much more easier and it will be even easier to attract links back to your business website.
You will have to go toe-to-toe with already established brands and fight for the attention of your national audience. This will take some time, realistically, the likelihood is a couple of years. It will need some investment too, and I don't mean throwing money straight into marketing. It will take a well thought out strategy, personally I would break them down into 3-month time windows. Allowing you to breakdown and evaluate right down to a granular level what worked and what failed. Otherwise you'll soon burn through your marketing budget and investment.
I will be completely upfront, honest and transparent if I think you can succeed. Don't get me wrong, I'm not trying to scupper your plans. It's just that I have been approached a few times from start-ups with big ambitions with poor planning and very little investment to see their business plans to fruition.
What can I help you with? My job will be to sit down with you and talk through your plans for expansion. We'll work out a plan of action to get the ball rolling, often it may require a different tone of voice on your website. Ditching the Local SEO approach on the homepage in favour for a national approach. We could build out landing page to recapture the local search traffic and leads. This will have to be done on a slow burn approach so not to jeopardise your existing rankings and traffic.
Hopefully you can see where I'm leading with this. I'm not going to purely focus on link building like many of my counterparts. I will work with you to build-out a strategy. Feel free to get in touch when you're good and ready.