Do you need some assistance in building and attracting links to your website? Of course, you do, links are one of the largest contributing factors to gaining greater visibility in search engines. They act like votes, the greater vote, the likelihood of succeeding increases.
We can help you source and curate links from valuable sources. We will work with you and leading link acquisition agencies to help match the links that will work within your sector. We will analyse every domain prior to ensure suitability and relevancy beforehand. After all, there's no point on wasting money and resources on links that will have no bearing whatsoever.
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Google and other leading search engines measure the popularity and authority to a webpage by evaluating the number of links pointing to a website. Simply put, lots of good authoritative inbound links pointing at your company's website will help you to leapfrog and outrank your competitor's websites. Sounds quite simple in theory, although the reality is much harder to achieve in practice.
Why? To attract links from authoritative websites you must have something to offer in return. For example, an excellent piece of content they couldn't produce themselves such as industry insights and expertly written tutorials. Before I cover what, I can offer, let me tell you a story and offer you some golden advice first. If it makes sense to you, then go-ahead, get in touch with me.
Link building has been around since the dawn of the internet. In the days before the advent of search engines. Those early websites needed a way to attract visitors, they started to interlink between one another. Early adopters of the internet navigated around by following links to other websites. Hence the name World Wide Web was born. Then came around the search engines, their primary method for organising and indexing the pages they stumbled upon was to follow and evaluate the links between websites.
Fast forward 20 years give or take, and that same method still applies today. Search engines crawl websites, following and spidering the links they discover along the way. Although, 20 years ago, there was around 15 million websites online. A study in 2017 recorded over 1.7 billion active websites. The search engines developed a problem, with so many new websites coming online every year, many of which competing against one another. In some sectors and industries, there could be 10's of thousands of websites all competing for the same search terms. Having a beautifully designed and optimised website with expertly written content is not enough to qualify for first-page results. Which results should Google show first?
Google and other leading search engines needed to find a solution to find another layer of merit on-top of wonderful content and user-centric website design. They solved the problem by adding another layer of merit based on link popularity. The principle behind this solution is to rank pages higher within the organic search results that had the most links to their sites. Google, and other search engines placed webpages higher in their search results based on the amount of inbound (links pointing inwards) links.
That worked well for a while until marketeers figured out that acquiring higher amounts of inbound links than their competitors would give them prominent first-page results. Back then the focus was on quantity rather than quality. That approach led to website chasing down any websites they could snag a link from. That created another headache for Google and other search engines. Google's approach and solution won it the battle of the search engines.
The approach was to address relevancy and sector authority. Google tweaked their search ranking algorithms to favour links from sector leading sites that have relevancy to the target linking site. All the chaff such as internet directories where devalued and punished for not complying with Google's code of conduct, as where many of the sites they sold links too.
Sadly, many digital marketing agencies and SEO's still believe in the quantity over quality approach. They're often enticed by the quick-win short-term goals building links quickly built links can offer. But they're often lacking the understanding (or choosing to ignore) that relevancy from authoritative websites wins the long-term battle over quick-win bulk volume link building.
I understand why though; their approach is to offer low-medium quality links that are much easier and cheaper to acquire. Links from authoritative websites can be much harder, take time and resource investment to achieve, meaning it can take longer to achieve prominent first-page results. Although the long-term investment in time and effort is usually rewarded with prominent first-page results that will have long-term visibility.
In most scenarios, business owners and stakeholders want to achieve maximum visibility at the lowest possibly costs as quickly as possible. I understand that, and so do Google. They're not deliberately it making hard for websites to rank; the market conditions and sheer size of competition dictates their need to offer fair and accurate results. Meaning high quality content with links from authoritative websites win in the long run, but that will cost time and investment.
Quick-win linking techniques from low-to-medium quality websites will eventually pushed down the search results by websites with high quality links no matter how many links they build. Eventually Google will flag websites with lots of lower quality links and demote them further. That would create another set of problems, such as the need for SEO recovery.
To put my point across! Link building is one of the necessary aspects that is required to rank webpages in the prominent first-page natural search results for competitive search terms and local services. Done on the cheap will create more problems down the line. A well-executed link building campaign takes time and costs money, that's the fact of the reality.
Have you read through my local competitor's pages on link building yet? Would you like to work with an link building consultant with a decade's hands-on practical experience that gives good proper advice? I will let you decide. I look forward to hearing from you.